Professional Spray Tan Equipment & Solutions for Flawless Results
Norvell® Tanning has been the leader in sunless tanning for over four decades. We use skin-friendly, cruelty-free ingredients and state-of-the-art technology to develop professional spray tanning equipment and solutions that deliver flawless results.
As the original spray tan innovator, we set the industry standards for quality by combining naturally derived DHA with antioxidants and moisturizers for a radiant, healthy tan. This is why so many professionals worldwide insist on Norvell Tanning equipment and spray tan solutions in their salons, making us the #1 choice in the industry.
Best Sellers: Trending Spray Tan Solutions
Norvell is favored by professionals for its superior fade-off and even coverage. This trust comes from our commitment to creating high performance formulas. Each cruelty-free and 100% vegan solution is also formulated to be paraben-free and gluten-free, using quality, skin-loving ingredients.
Norvell’s spray tan solutions enable you to cater to a diverse clientele, from those seeking immediate results from instant glow formulas to hydration-rich tans, all crafted to bring long-lasting color and picture-perfect results every time.
Empowering Artists Through Industry-Leading Training
Great results start with great education. At Norvell, we are committed to empowering artists with the skills to build a thriving business. We offer a full range of spray tan training, from comprehensive spray tan certification online to hands-on, in-person workshops. Whether you're just starting out or perfecting your craft, we provide the expert guidance you need.
Natural and Long-Lasting Spray Tan Solutions
Norvell provides picture-perfect, natural-looking tans without the streaky aftermath. Our quick-drying solutions are crafted for the discerning spray tan artist, and we owe much of our success to their feedback. These partnerships have allowed us to develop the innovative, long-lasting formulas trusted by professionals worldwide.
To help you achieve these same flawless results, we created Colorology: our definitive guide to matching the perfect Norvell solution to any client's skin tone. It’s the art of the perfect tan, made simple.
Professional Spray Tan Equipment
Refine your tanning service with our professional-grade spray tan machines, tents, and accessories designed for both efficiency and perfection. Our easy-to-use equipment provides precise coverage, which is ideal for beginners and seasoned artists alike. Whether you're crafting that perfect sun-kissed glow or setting up your mobile tanning business, our tools stand behind your artistry, fostering confidence and satisfaction with every flawless application.
Our Tanning Products Are
Unlock Your Professional Pricing
As the #1 choice for professionals, Norvell is committed to supporting your business. Our Professional Pricing program gives dedicated artists and salon owners exclusive access to preferred pricing on our award-winning solutions and back bar essentials.
This is more than a discount; it's a partnership. Apply today to join a community of the industry's best and unlock pro pricing.
Why Professionals Trust Norvell
Most requested spray solution is Venetian Plus. New and repeat clients are thrilled with the initial color and rave about the finished color.
Owner LeTan LeBronze Sun Solarium & Wellness
As someone who's prone to cystic acne and sensitive to almost anything on my face, Revive was the first exfoliator I found that isn't too rough. It has become my go-to exfoliator.
Assistant General Manager of Bronze Sol Tanning Salons
An excellent product for maintaining a spray tan or just keeping my skin moisturized. Its ability to prevent uneven fading which keeps your tan looking smooth and radiant for longer.
I call this liquid pantyhose, offering a beautiful flawless instant color. The remarkable violet undertones, it offers me a color to complement any outfit or event.
SI Sales Team Member
A great addition to extend the life of your spray tan or for last minute color. Pairs with the blending mitt and you have the ultimate combo! It’s perfect for the majority of skin tones.
Owner/Operator Liquid Sunsation Spray Tanning
Norvell Body Butter is just amazing on the skin and the smell is not overdone. Put it on once and your moisturized for the day! It makes my tired mid age hands look and feel 20 again!
Easy to apply and streak-free. Applying one coat gives me a natural looking tan while adding more layers gives me more of a deeper and darker just off the beach tan.
Owner/Operator Tans, Teeth & Hair & NU Specialist/Academy
Easy application, lightweight, and delivers a gorgeous, natural-looking tan. The violet and brown undertones work well with a wide range of skin tones. Color develops evenly and lasts several days, with a smooth, streak-free finish.
Get Your Spray Tan Certification
Norvell is the top choice among spray tan professionals, and it's easy to see why. At the core of our success is Norvell University™, the go-to training program for artisans of sunless tanning. Over 15,000 people are already certified, and its success continues to grow. This success is driven by the real-world experience of our industry leading instructors. If you want to perfect that natural glow for your clients, as a beginner or a long-time salon operator, Norvell University gives you the skills and confidence to take your talents to the next level.
Get Rewarded for Using the Best Spray Tan Equipment on the Market
The Norvell Tanning Rewards Program is tailor-made for artists who deliver flawless Norvell spray tans. Enjoy exclusive resources, discounts, and perks that help you perfect your craft and grow your business.
Norvell Solutions serves a wide range of clientele, from those who want quick results to those who want their tan to develop more gradually. Explore our tanning solutions, including instant glow formulas and hydration-rich tans, all designed to deliver perfect, long-lasting color and customer satisfaction.
Norvell News & Events
How to Choose a Professional Spray Tan Solution for Artists and Salons
Table of Contents Norvell Core Values Norvell Standard vs. Common Formulations The Norvell Timeline Real Results from Real Professionals Why Industry Leaders Choose Norvell FAQs The Norvell Difference: What Makes a Premium Professional Spray Tan Solution Choosing a premium professional spray tan solution is one of the most important decisions you'll make as a spray tan artist. Norvell has helped shape the sunless tanning industry from the ground up, and we've spent over four decades perfecting what professionals need to succeed. Below, we've crafted a guide to help you understand what it takes to get consistent results, happy clients, and the perfect products in your tanning salon. Let's get started. Norvell Core Values: A Commitment to Color, Artistry, and Excellence At Norvell, professionalism is about upholding a higher standard in every part of your business. We've built that standard on three foundational commitments: color, artistry, and excellence. Color is where the client experience begins. We develop our solutions to deliver rich, customizable results that adapt to every skin type, tone, and desired outcome. Using the Norvell method, you'll have full control over how color develops, ensuring a flawless, airbrushed tan that looks as natural as it feels. Artistry is what sets professionals apart. Every spray tan artist brings their own creative eye and technical skill to the booth. At Norvell, we help sharpen that talent through advanced training, award-winning product innovation, and the experience of millions of successful applications each year. Finally, excellence is what drives long-term growth. From pricing models to marketing support, we offer more than just products: we provide the business tools that help artists turn their services into sustainable success. These pillars aren't just values. They're the standard we've built since the beginning, and the reason professionals around the world choose Norvell every day. The Norvell Standard vs. Common Formulations A quality professional spray tan solution goes far beyond surface claims. Real results come from proven innovation, superior ingredients, and trusted support. The table below breaks down how Norvell stacks up against common industry formulations in the areas that matter most to professional artists: Feature The Norvell Standard Common Industry Formulations Undertone Technology Pioneered Violet Undertone Technology (VIO-7™) in 2012. Our proprietary, multi-tonal blends are designed to mimic a natural, "just off the beach" tan, eliminating the orange hue. Often rely on a single, heavy cosmetic bronzer that can appear unnatural or orange. Ingredient Quality & Formulation A True Manufacturer. All products are developed in our Ohio facility, from R&D to final shipping. Formulated with the belief that "healthy skin tans best," using cosmetic-grade, vegan, and paraben-free ingredients for a natural-looking fade. May rely on third-party labs or white-label formulas. Professional Support Passionate About the Handheld Artist. Support is backed by Norvell University, the industry's first and #1 training program, trusted by over 15,000 certified artists worldwide. Support is often limited to a standard customer service line, lacking a deep understanding of the artist's business needs. Innovation & History Founded in 1983, Pioneering Sunless in 2000. A legacy of industry firsts, including the M1000 spray gun and the first Rapid Spray Tan Solution. Part of INNOVÉ BEAUTY & WELLNESS, fusing beauty, science, and technology. Many brands are newer to the market, following trends rather than setting them with decades of R&D. All of this is what sets Norvell apart. We don't follow trends; rather, we create them. And every detail of our professional spray tan solutions reflects the experience and insight of the team that built the category from the ground up. A Legacy of Innovation: The Norvell Timeline Decades of research, first-to-market innovation, and a deep understanding of the artist's craft have positioned Norvell as a trusted professional spray tan solution in the industry. This timeline highlights the key milestones that built the foundation for our continued leadership in sunless tanning. The Norvell Innovation Timeline: 1983: Norvell is founded by Rick Norvell in Nashville, TN, with Norvell Skincare Solutions and its first product, Body Drench Lotion 2000: Norvell expands into Sunless Spray Tanning, scaling the category and setting the tone for a new industry 2007: Launch of the Norvell M1000 Spray Gun, raising the bar for handheld equipment performance 2009: Norvell University is founded as the industry's first certified spray tan training program 2009: The Norvell Arena professional backdrop is also introduced 2012: Launch of the iconic Venetian Solution with VIO-7™ technology, designed to neutralize orange undertones and deliver flawless, beach-ready color 2014: Introduction of Norvell's Competition Solution, developed for precision and performance under pressure 2016: Norvell becomes part of INNOVÉ (formerly Sunless Inc), joining a portfolio dedicated to beauty, science, and technology; Launch of the first Rapid Spray Tan Solution in an industry-first Everfresh box 2018: Norvell is named the #1 professional spray tan brand, based on use by certified spray technicians and industry recognition 2020: Norvell launches the Oasis Spray Gun, redefining mobile tanning convenience and control 2024: Debut of Tuscan Plus Solution, a one-of-a-kind color innovation engineered for depth, richness, and lasting impact See the Difference in Action: Real Results from Real Professionals A premium professional spray tan solution performs beautifully in real studios, on real clients, and in the hands of real professionals. Norvell-certified artists around the world trust our formulas to deliver consistent, natural-looking color that truly develops client loyalty. If you're deciding how to choose a spray tan solution, there's no better proof than seeing it in action. [Placeholder for UGC video gallery] Why Industry Leaders Choose Norvell Time and Time Again Since 1983, our team has led the innovation, education, and quality standards that define what makes a premium professional spray tan solution. Norvell University is the industry's first and most trusted spray tan certification program, training more professionals than any other brand in the world. With more than 15,00 certified technicians across 30 countries, we've created a global network of experts who spray with confidence, consistency, and a commitment to excellence. Our refusal to cut corners on ingredients is what truly separates Norvell from common spray tan brands. We develop every formula in-house at our Ohio facility, using vegan, paraben-free, and cosmetic-grade components that support healthy skin and a flawless fade. After all, we believe that healthy skin tans best, and we engineer our products with that principle at their core. From the original launch of sunless tanning as a category to the development of the first violet undertone technology, Norvell has shaped the expectations of both artists and clients around the world. This is why the industry's top artists continue to choose Norvell. Take the Next Step for Your Business With Our Trusted Professional Spray Tan Solutions You've seen what sets Norvell apart, and why a premium professional spray tan solution starts with choosing a brand that backs your craft, your clients, and your long-term success. Whether you're just getting started or ready to upgrade your offerings, we make it easy to take the next step. Ready to see the Norvell difference yourself? Explore our best-selling solutions. Professional Tanning Solution FAQs What is the shelf life of a premium professional spray tan solution? While most unopened solutions have a shelf life of at least 10 months, we recommend using them within 6 months once opened for optimal results. For the most accurate guidance, always refer to the "Best By Date" printed on the bottom of your bottle. To maintain maximum color performance and DHA stability, store your solution in a cool, dark place and avoid extreme temperatures. Can I use Norvell spray tan solution with any spray tan machine? Yes, Norvell solutions are compatible with most HVLP and airbrush spray tan machines. However, for optimal results, we recommend using Norvell equipment, such as the M1000 or Oasis Spray Gun, which are specifically designed to pair perfectly with our formulas. How do I know which Norvell spray tan solution is right for my clients? We've designed each Norvell solution for specific skin tones, undertones, and development preferences. For example, Norvell Venetian and Tuscan Plus create different results based on their unique undertone. Venetian is formulated with violet undertones to neutralize orange and create a rich, Mediterranean-brown tan. Tuscan Plus is uniquely designed with caramel brown and subtle rose undertones, which produce a beautiful, naturally sun-kissed tan with a hint of rosy warmth. Explore our Colorology Chart or consult Norvell University training for expert guidance. What ingredients should I look for in a professional solution? Beyond standard clean beauty claims like being vegan and paraben-free, a truly premium professional solution is defined by its core active ingredients. Erythrulose is a premium ingredient that works in synergy with DHA to perfect the tan. Because Erythrulose is a more expensive ingredient, some brands omit it to cut costs. However, this often comes at the expense of the tan's longevity and natural appearance. At Norvell, we formulate with Erythrulose because we believe a superior, longer-lasting, and more hydrating tan is the professional standard. Do Norvell products meet clean beauty or ingredient-safety standards? Absolutely! Norvell solutions are formulated with cosmetic-grade, vegan, paraben-free ingredients. They are also non-comedogenic and nut allergy-safe. Related Posts How to Choose a Spray Tan Machine: The Ultimate Buying Guide for Professionals Learn More How to Start a Thriving Spray Tan Business in 90 Days Learn More Professional Spray Tan Pre & Post Care Essentials Learn More
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Sunless, Inc is now INNOVÉ Beauty & Wellness
Designed to inspire confidence and beauty for all ages, genders, and body types. INNOVÉ Beauty & Wellness is a family of synergistic brands united by a shared commitment to innovation, wellness, and personal aesthetics Formerly Sunless, Inc., now proudly operates as INNOVÉ Beauty & Wellness. Our mission is to redefine the industry by seamlessly fusing beauty, science, and technology. We are committed to delivering groundbreaking, high-end skincare products and services that set new standards in innovation and elegance. The name INNOVÉ embodies our ethos of beauty made smarter and science made beautiful, while ‘Beauty & Wellness’ unites our diverse offerings under a shared vision. Empowered by our skincare products and beauty tech brands, we deliver a strong, sleek, and adaptable identity that supports our diverse brand architecture. This thoughtful rebrand demonstrates how INNOVÉ Beauty and Wellness is poised to continue to be the leader in full-body skincare and spray solutions with known brands, Mystic, Norvell®, VersaSpa®, and WELLFIT™ as well as lead the future of beauty tech. Powering over 18 million spray treatments each year across a global network of 7,000+ salons, spas, fitness clubs, and beauty professionals, INNOVÉ Beauty & Wellness is redefining the future of skincare and technology. With industry-leading tanning equipment, spray booths, VersaSpa and Unity, INNOVÉ Beauty & Wellness continues to shape the next generation of beauty experiences. Where Beauty Meets Science & Technology Founded in 2000, the company is backed by Castle Harlan and Branford Castle and proudly headquartered in Macedonia, Ohio.
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Bringing Spray Tanning to Tricoci University
A CONVERSATION WITH NORVELL TANNING Tricoci University Now Offers Norvell Spray Tanning Education for Students Tricoci University goes above and beyond most Beauty Schools; their students learn more than basics skills with the option to be spray tan certified or take the spray tanning class. Beauty school students can start their careers while in school and fill their books after receiving a NU spray tanning certification. Watch, listen, or read this episode to learn: How Jacob Got Started in the Beauty Industry The Growing Popularity of Spray Tanning Why Tricoci University is Adding Spray Tanning to the Curriculum The Science Behind a Perfect Spray Tan How This Training Benefits Beauty Students Jacob’s Advice for Aspiring Beauty Professionals Final Thoughts and Where to Learn More Watch the Episode on Tricoci
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National Spray Tanning Day 2026
March 6, 2026 Celebrate Full-Body Skin Radiance on National Spray Tanning Day! At Norvell & Sunless, Inc., we believe glowing, healthy skin is for EVERY SKIN TYPE, EVERY TONE, ALL PEOPLE! This year, we’re broadening the celebration to embrace full-body skin radiance—highlighting the beauty of both spray tanning and skincare solutions. Together, let’s showcase the many benefits of radiant, nourished skin. Join us in making Friday, March 6th, 2026, the largest event yet! Offer your customers free or discounted spray tans to help spread the glow and drive awareness of these transformative services. Press: Business Wire Press Release: View Announcement ist Magazine Cover & Feature Article: View Online Cleveland 19 News Cleveland Weekend: Watch Segment National Day Calendar: Announcement & View Full Article How to Participate: Complete the registration form on our parent company website to stay informed and submit your location/business to the Spray Tanning Day Map which is located on SprayTanningDay.com Check out the Artists who shared their passion in a video or written essay stating why they chose to become a Spray Tan Artist, or how spray tanning changed their life below! Shop Promotional Packages & Products Below Download Digital Assets: Social Media Posts [Download - zip file] Questions? Reach out to us at nationalspraytanningday@sunlessinc.com Let's Shine Together!
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Show Your Glow
From bridal glows to everyday bronze, see the stunning artistry our professional community creates with Norvell.