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Gluten Free
Paraben Free
Cruelty Free
Sulfate Free
100% Vegan
Nut Allergy Free
Non-Comedogenic
White text Vio-7 Anti-Orange formula floats above Model wearing light purple jacket and slacks.

Natural-looking color; featuring a unique blend of violet and brown bronzers to mimic skin colors. This multipurpose lotion offers instant illumination and CC cream benefits to help moisturize, brighten and firm. Deliberate and innovative formulation allows color to appear deeper, darker, and with no signs of an unnatural fake orange color. Vio-7™ anti-orange formula is a unique blend of bronzer pigments using complimentary colors to counter unwanted orange undertones and achieve a new color tone. Get an immediate tan that will last up to one week. The smooth lotion can be used on both face and body at home.

Natural Color Complex™ is our proprietary infusion of skin-loving ingredients that enhance color:

  • ANTI-AGING: Vitamin E and Tomato fruit extract help reduce wrinkles and prevent signs of aging.
  • TIGHTENS & FIRMS: Vitamin C stimulates collagen to help improve skin elasticity and firmness.
  • SMOOTHS & HYDRATES: Aloe Vera Barbandensis Leaf Juice is a moisturizing anti-oxidant that soothes and balances the skin to be more radiant.

Specially formulated with Ordenone®, a powerful odor-neutralizing ingredient, it effectively encapsulates and virtually eliminates odors commonly associated with self-tanning.

Circular logo with 'Natural Color Complex' text surrounded by tomatoes, grapefruits, and aloe vera.

Skincare infused, clean beauty with our Natural Color Complex™ to help promote a healthy, radiant complexion.

PREVENTS & PROTECTS

Antioxidant-rich Vitamin E and Tomato fruit extract help reduce wrinkles and guard against premature signs of aging.

TIGHTENS & FIRMS

Vitamin C helps stimulate collagen to boost skin elasticity, firmness, and tone.

SMOOTHS & HYDRATES

Aloe Vera Barbandensis Leaf Juice locks in moisture and helps reduce fading for a longer-lasting radiant tan.

Learn more about Norvell Natural Color Complex™

Check out our Pro Tips Blog for Artists

Paraben Free, Gluten Free, Non-Comedogenic, Cruelty Free, Sulfate Free, 100% Vegan, Nut Allergy Free. Does not contain Phthalates, Synthetic Fragrance, Petrochemicals, GMOs, Tricolsan.

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Overall rating: 5.0 / 5 from 8 reviews.

AI Generated Review Summary

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Reviews

Best non orange tanning formula out there!

"I absolutely love this product. I was getting spray tans twice monthly with this product and decided to purchase the lotion myself to use. More cost effective. This formula is amazing. It goes on even and smooth, zero streaks or discoloration after application. The smell is pleasant and almost non existent. It’s like a light lotion scent sweet and clean smelling-not at all like a chemical scent. No orange whatsoever. The face mist and mit is a must as well. I spray my face while I’m in shower to not get any mist on counters or cabinets. Spread with mit after applying or makeup sponge. I use both the lotion and the spray alternating. To me the lotion builds darker on the face. All of this is buildable. I have olive color skin and use medium tan color Venetian. Order it! You won’t regret it. Definitely my all time go to now."

— Natalie R. (5/5)

"Love this product"

— ROBIN (5/5)

Nice subtle tanner and smells great

"Comes out dark but goes on like regular lotion. Smells good and absorbs quickly."

— Julia T. (5/5)

"My favorite"

— Katie (5/5)

Self tanner

"Wonderful product that is easy to apply and works very well!"

— Susan P. (5/5)

Excellent product

"Excellent product to keep the spray tan looking fresh!"

— Jenna M. (5/5)

I first tried this because

"I first tried this because my dermatologist recommended it. She was right. It's the best self tanner I've ever used. Now my daughter uses it too."

— Rebecca H. (5/5)

Best Gradual Tan Out There!

"This is the most natural looking gradual tan I’ve ever tried! I got so many compliments and just repurchased it! I love using it to extend my spray tans!"

— Lacey (5/5)

Q&A

Affirm: For personal use. Terms apply.

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