Sunless, Inc is now INNOVE Beauty & Wellness

Designed to inspire confidence and beauty for all ages, genders, and body types. INNOVÉ Beauty & Wellness is a family of synergistic brands united by a shared commitment to innovation, wellness, and personal aesthetics Formerly Sunless, Inc., now proudly operates as INNOVÉ Beauty & Wellness. Our mission is to redefine the industry by seamlessly fusing beauty, science, and technology. We are committed to delivering groundbreaking, high-end skincare products and services that set new standards in innovation and elegance. The name INNOVÉ embodies our ethos of beauty made smarter and science made beautiful, while ‘Beauty & Wellness’ unites our diverse offerings under a shared vision. Empowered by our skincare products and beauty tech brands, we deliver a strong, sleek, and adaptable identity that supports our diverse brand architecture. This thoughtful rebrand demonstrates how INNOVÉ Beauty and Wellness is poised to continue to be the leader in full-body skincare and spray solutions with known brands, Mystic, Norvell®, VersaSpa®, and WELLFIT™ as well as lead the future of beauty tech. Powering over 18 million spray treatments each year across a global network of 7,000+ salons, spas, fitness clubs, and beauty professionals, INNOVÉ Beauty & Wellness is redefining the future of skincare and technology. With industry-leading tanning equipment, spray booths, VersaSpa and Unity, INNOVÉ Beauty & Wellness continues to shape the next generation of beauty experiences. Where Beauty Meets Science & Technology Founded in 2000, the company is backed by Castle Harlan and Branford Castle and proudly headquartered in Macedonia, Ohio.

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Bringing Spray Tanning to Tricoci University

A CONVERSATION WITH NORVELL TANNING Tricoci University Now Offers Norvell Spray Tanning Education for Students Tricoci University goes above and beyond most Beauty Schools; their students learn more than basics skills with the option to be spray tan certified or take the spray tanning class. Beauty school students can start their careers while in school and fill their books after receiving a NU spray tanning certification.  Watch, listen, or read this episode to learn: How Jacob Got Started in the Beauty Industry The Growing Popularity of Spray Tanning Why Tricoci University is Adding Spray Tanning to the Curriculum The Science Behind a Perfect Spray Tan How This Training Benefits Beauty Students Jacob’s Advice for Aspiring Beauty Professionals Final Thoughts and Where to Learn More Watch the Episode on Tricoci  

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National Spray Tanning Day 2025

March 20, 2025 Celebrate Full-Body Skin Radiance on National Spray Tanning Day! At Norvell & Sunless, Inc., we believe glowing, healthy skin is for EVERY SKIN TYPE, EVERY TONE, ALL PEOPLE! This year, we’re broadening the celebration to embrace full-body skin radiance—highlighting the beauty of both spray tanning and skincare solutions. Together, let’s showcase the many benefits of radiant, nourished skin. Join us in making Thursday, March 20th, 2025, the largest event yet! Offer your customers free or discounted spray tans to help spread the glow and drive awareness of these transformative services. Press: Business Wire Press Release: View Announcement ist Magazine Cover & Feature Article: View Online Cleveland 19 News Cleveland Weekend: Watch Segment National Day Calendar: Announcement & View Full Article How to Participate: Complete the registration form on our parent company website to stay informed and submit your location/business to the Spray Tanning Day Map which is located on SprayTanningDay.com Check out the Artists who shared their passion in a video or written essay stating why they chose to become a Spray Tan Artist, or how spray tanning changed their life below! Shop Promotional Packages & Products Below  Download Digital Assets: Social Media Posts [Download - zip file] Questions? Reach out to us at nationalspraytanningday@sunlessinc.com Let's Shine Together!  

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Best of Luxury Beauty Award Winner 2025

Norvell Venetian Self-Tanning Mousse is unrivaled and unmatched. Best of Luxury Beauty Award Winner The most wanted, Venetian™ Self-Tan Mousse. designed with cool violet-brown undertones that capture the essence of the Italian Riviera.  View All Best of Beauty Luxury Winners Often imitated, but never duplicated Our best-selling Norvell Venetian™ Self-Tan Mousse was created based on the phenomenal success of the Venetian™ color collection in our professional spray tan solution line. Designed with cool violet-brown undertones and our VIO-7™, a unique blend of anti-orange bronzers to give an exotic, yet natural-looking tan that captures the essence of the Italian Riviera. Bold Color Results Cosmetic bronzers provide for immediate color, while DHA will deepen the tan over the next 24 hours. For a darker tan, gradually build up layers of color through multiple applications. Our Venetian Collection is expertly crafted with VIO-7, a unique blend of anti-orange bronzer pigments designed to counter any orange undertones for the most natural-looking tan. How To Use Best results are achieved by applying product smoothly and quickly to lightly exfoliated, freshly cleansed skin. To avoid coloring of palms, use Norvell Applicator Mitt or wash hands immediately with soap and water after application. Use sparingly near elbows, knees, ankles and wrists. When applying to face, lightly blend into hairline. Do not get wet for at least 8 hours after application. Cosmetic bronzers will wash away during first shower. Shop 2025 Winner  

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ist Magazine: Revolutionizing The Industry

WHY TANNING IS THE NEW FULL BODY SKINCARE Celebrate this March! All Skin Types. All Skin Tones. For years, spray tanning has been known for giving clients a quick, sun-kissed glow. But times are changing, and so is the tanning industry. Tanning is no longer just about achieving a deeper skin tone - it's about enhancing your skin's overall health and appearance. Today, spray tanning is evolving into a full-body skincare solution, offering benefits that go beyond just aesthetics. As a tanning salon owner or spray tan artist, you're at the forefront of this transformation [. . .] CONTINUE READING → Why Modern Spray Tanning is a Beauty Innovation Re-imagine National Spray Tanning Day (3/20/25) as a Celebration of Full-Body Glow Capitalize on the Tanning Trend: How to Stay Ahead in a Growing Market Your Role in the New Beauty Era: Empowering Clients with Full-Body Radiance Keep Reading on istMagazine.COM  

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Cosmopolitan Magazine: Trending Hot New Item

AS SEEN IN COSMOPOLITAN Norvell Clear Self-Tanning Drops featured in Cosmo's Fall Tips N Trends Glow your way to gorgeous as easy as 1-2-3! With only the finest ingredients, these drops offer a ton of skin benefits in one perfect serum. Customize your tan for just the right amount of color by mixing with your daily facial or body moisturizer. Contains Skin-Loving Ingredients Consumers Are Buzzing About Vitamin E Vitamin C Hyaluronic Acid & Castor Oil Shop Clear Self Tanning Drops  

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