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America’s Beauty Show 2026
See Norvell at ABS Chicago 2026 Join Norvell at ABS Chicago for three days of professional education, innovation, and connection with the beauty industry community. From the show floor to the classroom, we’re bringing inspiration, expertise, and the latest in professional spray tanning to Chicago. Visit Norvell at Booth #809 Stop by to meet the team, explore our professional solutions, and learn more about what’s new from Norvell. Venue: Donald E. Stephens Convention CenterAddress: 5555 N River Rd, Rosemont, IL 60018Ticket Info: https://www.americasbeautyshow.com/attend Show Floor HoursSaturday, April 18: 11:00 AM – 5:00 PMSunday, April 19: 9:00 AM – 5:00 PMMonday, April 20: 9:00 AM – 4:00 PM
Learn moreSunless, Inc is now INNOVÉ Beauty & Wellness
Designed to inspire confidence and beauty for all ages, genders, and body types. INNOVÉ Beauty & Wellness is a family of synergistic brands united by a shared commitment to innovation, wellness, and personal aesthetics Formerly Sunless, Inc., now proudly operates as INNOVÉ Beauty & Wellness. Our mission is to redefine the industry by seamlessly fusing beauty, science, and technology. We are committed to delivering groundbreaking, high-end skincare products and services that set new standards in innovation and elegance. The name INNOVÉ embodies our ethos of beauty made smarter and science made beautiful, while ‘Beauty & Wellness’ unites our diverse offerings under a shared vision. Empowered by our skincare products and beauty tech brands, we deliver a strong, sleek, and adaptable identity that supports our diverse brand architecture. This thoughtful rebrand demonstrates how INNOVÉ Beauty and Wellness is poised to continue to be the leader in full-body skincare and spray solutions with known brands, Mystic, Norvell®, VersaSpa®, and WELLFIT™ as well as lead the future of beauty tech. Powering over 18 million spray treatments each year across a global network of 7,000+ salons, spas, fitness clubs, and beauty professionals, INNOVÉ Beauty & Wellness is redefining the future of skincare and technology. With industry-leading tanning equipment, spray booths, VersaSpa and Unity, INNOVÉ Beauty & Wellness continues to shape the next generation of beauty experiences. Where Beauty Meets Science & Technology Founded in 2000, the company is backed by Castle Harlan and Branford Castle and proudly headquartered in Macedonia, Ohio.
Learn moreBringing Spray Tanning to Tricoci University
A CONVERSATION WITH NORVELL TANNING Tricoci University Now Offers Norvell Spray Tanning Education for Students Tricoci University goes above and beyond most Beauty Schools; their students learn more than basics skills with the option to be spray tan certified or take the spray tanning class. Beauty school students can start their careers while in school and fill their books after receiving a NU spray tanning certification. Watch, listen, or read this episode to learn: How Jacob Got Started in the Beauty Industry The Growing Popularity of Spray Tanning Why Tricoci University is Adding Spray Tanning to the Curriculum The Science Behind a Perfect Spray Tan How This Training Benefits Beauty Students Jacob’s Advice for Aspiring Beauty Professionals Final Thoughts and Where to Learn More Watch the Episode on Tricoci
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