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The Official Norvell Solution Buying Guide: Find Your Perfect Match
Table of Contents Choosing the Right Solution Norvell Tanning Solutions Comparison Chart Understanding Each Solution Which Solution Should I Use If…? FAQs Finding the perfect spray tan solution is more than just achieving the perfect color. It’s all about client satisfaction and creating a flawless, just-off-the-beach glow every time. Whether you’re a seasoned pro or just getting started, our Norvell solution guide is here to be your go-to resource for understanding exactly what each formula offers – and who it is best for. With iconic options like Venetian, Dark, and Tuscan, it’s easy to feel overwhelmed. But don't worry, our professionals have you covered. Think of this as your personal consultation with a Norvell expert, only with less pressure and more glow. Choosing the Right Solution: An Artist's Most Important Decision Norvell offers a full range of spray tan solutions to support every skin type, undertone, and desired finish. That variety gives artists more control, but it also raises the stakes when choosing the right product. This Norvell solution guide functions like a one-on-one consultation, ready to help you match each client with the formula that fits their goals. Every detail here comes from deep product knowledge and years of artist feedback. With us, you’ll find straight answers, real use cases, and zero marketing fog, so you always know what Norvell solution is best for any client request. Understanding the Fitzpatrick Scale and Why It Matters for Solution Selection Spray tan color selection isn’t just about undertones, it also depends on how easily a client tans or burns. The Fitzpatrick Scale is a professional classification system that categorizes skin from Type 1 (very fair, always burns) to Type 6 (deeply pigmented, never burns). Knowing a client’s Fitzpatrick type helps artists choose the right Norvell formula with the right amount of depth, warmth, and undertone correction. Each of the core Norvell solutions can serve a different range on this scale: Fitzpatrick 1-2: Very fair to fair skin; prone to redness, sensitive, burns easily Fitzpatrick 3-4: Light to medium skin; tans gradually, may burn first Fitzpatrick 5-6: Deeper skin tones; tans easily, rarely burns By pairing undertone correction with Fitzpatrick guidance, you can achieve the most believable, skin-enhancing results. The Norvell Tanning Solutions Comparison Chart Our comprehensive Norvell spray tan color chart breaks down each Norvell solution by undertone, DHA level, rinse time, bronzer load, and ideal Fitzpatrick skin types. Use it as a quick-reference guide to understand how deep each solution can develop (DHA level), how intense the cosmetic guide color will appear (Bronzer Load), and which formulas best match your client’s natural undertones and tanning goals. Product Name Key Differentiator Solutions Primary Undertone DHA & Rinse Time Bronzer Load Best for Fitz Types Scent Venetian™ Designed with our unrivaled smoky violet-brown undertone to create an iconic Mediterranean glow. Violet Smoky 3/5★8 Hours 3/5★ 1–6 Coconut Paradise Venetian™ Plus Expertly crafted to deliver darker color saturation than Venetian, while still maintaining anti-orange VIO-7 undertone control. Violet Smoky 3.5/5★8 Hours 3/5★ 2–6 Coconut Paradise Venetian™ Max Artfully created to deliver the deepest, darkest, boldest tan with the iconic Venetian color. Violet Smoky 4/5★ 8 Hours 4.5/5★ 3–6 Coconut Paradise Venetian™ Rapid Specially formulated for rapid results with the same signature Venetian undertone, gives the same depth of color as Venetian in a rapid formula. Violet Smoky 1hr = 3/5★ 2hr = 3.5/5★ 3hr = 5/5★ 3/5★ 1 (rinse at 1–2 hrs) 2–5 (rinse at 1-3 hrs) 6 (rinse at 3 hrs) Coconut Paradise Dark For a classic, warm brown tan; deeper color that maintains natural golden-brown finish. Classic Warm Brown 3/5★ 8 Hours 3/5★ 1–5 Raspberry Almond Double Dark Deeper, darker than Dark, still maintains warm natural color results. Classic Warm Brown 3.5/5★ 8 Hours 3/5★ 2–6 Raspberry Almond Dark Rapid Natural Tan Fast, same color results as Dark, but with rapid rinse technology. Classic Warm Brown 1hr = 3/5★ 2hr = 3.5/5★ 3hr = 5/5★ 3/5★ 1 (rinse at 1–2 hrs) 2–5 (rinse at 1-3 hrs) 6 (rinse at 3 hrs) Raspberry Almond Tuscan Plus One-of-a-kind blend of rose gold + caramel undertones; adds subtle warm glow ideal for a sunkissed tan. Rose Gold Brown 3.5/5★ 8 Hours 3/5★ 2–6 Coconut Paradise Tuscan Rapid Sun-kissed Tan Fast, similar depth to Tuscan Plus but with rapid rinse technology. Rose Gold Brown 1hr = 3/5★ 2hr = 3.5/5★ 3hr = 5/5★ 3/5★ 1 (rinse at 1–2 hrs) 2–5 (rinse at 1-3 hrs) 6 (rinse at 3 hrs) Coconut Paradise Cosmo Blend of our most popular shades (Dark + Venetian). Combines warm brown and cool violet undertones to create a neutral tan that minimizes redness. Warm Brown + Violet Smoky 3/5★ 8 Hours 3/5★ 1–6 Coconut Paradise Clear Plus Bronzer-free formula for those who prefer a clean application with no cosmetic guide, dries clear and builds naturally. N/A 3.5/5★ 8 Hours 0/5★ 1–5 Raspberry Almond DHA Free Immediate color without DHA. Used for practice, models, or hydration without further development. Classic Warm Brown 0/5★ 3/5★ 1–6 Raspberry Almond A Professional’s Glossary: Understanding the Chart Choosing the right solution becomes even easier when you understand the science behind how Norvell formulas develop and perform. Below are the key professional terms referenced in the chart and used throughout our product lineup. The Three Stages of Color Development Spray tan results unfold in predictable stages, and understanding them helps you guide clients with confidence. Here’s what those stages look like: Immediate Color: This is the cosmetic bronzer your client sees right after the appointment. It gives instant gratification and helps reveal initial depth, but it is not the final developed tan. First Rinse: After the first rinse (timing depends on whether the solution is Regular, Plus, or Rapid), the cosmetic bronzer washes away, and you’ll see the early DHA development, typically about 85–90% of the final color. Important: Rapid solutions MUST be rinsed at their indicated time to avoid overdevelopment or streaking. When rising, only use gentle hands and warm water. Avoid soap, hot water, and scrubbing. Final Result: At the full 24-hour mark, DHA has completed its development cycle, and the client sees 100% of the final color result, the true finished tan. Defining VIO-7™: Our Anti-Orange Formula VIO-7™ is Norvell’s proprietary blend of anti-orange bronzer pigments. It is expertly crafted to counterbalance warm or yellow undertones, preventing “brassy” or orange results that wash away during the first rinse. All of our formulas are expertly crafted to avoid any orange undertones, helping VIO-7™ create the most natural-looking tans, especially on fair or warm-toned skin. Defining Ordenone®? Ordenone® is a powerful odor-neutralizing ingredient designed to encapsulate and eliminate the smells commonly associated with DHA processing. Rather than masking odors with fragrance, it targets and neutralizes them at the source, creating a cleaner, more pleasant client experience. Norvell includes Ordenone® in every spray tan solution that contains DHA. Norvell Solution Guide: Understanding Each Formula Each Norvell formula brings something different to the table, and those differences show up in tone, skin response, and final color. Let’s talk more in depth about the standout traits of Venetian, Dark, and Tuscan so that you can determine the perfect fit with even more precision. Norvell Venetian: The Anti-Orange Icon Venetian is the Norvell solution artists reach for when a client wants bold color without any risk of brassiness. Its signature smoky violet undertone creates a cool, almost Mediterranean-style tan that reads clean, deep, and natural. The entire Venetian line – including Venetian Plus, Venetian Rapid, and Venetian Max – is a top performer across the entire Fitzpatrick 1-6 spectrum, but especially for clients who tend to pull warm or worry about turning orange. This formula consistently delivers a balanced finish with zero orange, making it ideal for first-time clients and events where photos matter. It’s a staple for artists who care about tone as much as depth. Norvell Dark: The Classic Bronze Tan for Fair-Medium Skin We’ve formulated Norvell Dark to create a classic bronze tan that never overpowers the skin. This shade is ideal for fair to medium skin types (a 1-5 on the Fitzpatrick Scale) who want a richer, more traditional glow. Its warm brown undertone builds a natural-looking depth that flatters a wide range of complexions, making it a favorite for clients who want noticeable color while still having a believable finish. When comparing Norvell Venetian vs. Dark formulas, Venetian remains the cooler, anti-orange option, while Dark offers a warmer, classic bronze result. Our experts recommend using Venetian for clients with a yellow undertone, and Dark for blue or violet undertone. Norvell Cosmo: The Hydrating & Neutralizing Choice Norvell professionals crafted our Cosmo formula by blending two of Norvell’s most popular shades, Dark and Venetian, to deliver a natural, balanced tan for a wide range of clients. With a combination of warm brown and cool violet undertones, Cosmo helps neutralize redness while maintaining a soft, wearable depth of color. This undertone balance makes Cosmo well-suited for all client undertones, making it a versatile choice for clients across the Fitzpatrick 1-6 spectrum who want a smooth, even result without pulling too warm or too cool. As a Norvell spray tan solution, Cosmo also stands out for its gentle, hydrating feel. It’s often a great option for clients who are used to traditional, classic bronze spray tans but want something slightly more balanced and refined. For artists comparing Norvell Venetian vs. Cosmo, the key difference lies in correction: Venetian targets warmth and helps prevent orange tones, while Cosmo focuses on reducing visible redness and creating a warm, medium-depth tan. Tuscan: For a Rosy, Sun-Kissed Glow Norvell Tuscan Plus is a warm, sun-kissed spray tan solution formulated with rose-gold and caramel undertones. This unique blend creates a naturally luminous tan with a hint of rosy warmth, making it a beautiful middle ground between golden and neutral color families. Tuscan Plus is especially flattering for clients in the Fitzpatrick 2-6 range who tan easily or want a radiant finish without leaning too yellow or too cool. Artists often choose Tuscan Plus for clients seeking a soft, vacation-style glow that feels bright, balanced, and effortlessly natural. Compared to Venetian or Cosmo, Norvell Tuscan Plus delivers a more softly warmed, sun-kissed result that’s perfect for clients who want a radiant glow that feels less corrective and more naturally luminous. Which Solution Should I Use If…? Every client walks in with different skin, different concerns, and a different vision of the perfect tan. Below, we’re breaking down real-world artist scenarios with clear, confident recommendations for choosing the right Norvell solution. Think of this as your cheat sheet for matching every request with the product that performs the best. …If my client is a first-timer who’s nervous about turning orange? Venetian is the Norvell solution built for exactly that concern. Its violet-brown base neutralizes warm undertones to create a clean, believable bronze that photographs beautifully and fades evenly. Clients walk out looking sun-kissed, not sprayed. …If my client has very fair skin with visible redness? Cosmo is your go-to for a calm, even result. With a unique blend of violet and brown tones, it balances pinkness and leaves behind a soft, neutral tan. It’s especially useful for sensitive skin or clients who prefer subtle depth. …If my clients want a deep tan that still looks natural on fair or medium skin? Choose Dark! With its warm brown undertone, it builds a classic bronze finish that adds a layer of depth that won’t overtake lighter complexions. …If my client has yellow undertones and wants a dark tan? Choose Venetian or Cosmo formulas. Venetian provides cool violet correction with natural, neutral results, while Cosmo offers a warm, medium finish. …If my client has olive or green undertones and wants a natural-looking result? Go with Tuscan! Its rose gold undertones balance green/olive skin, creating a richer, more even final color. Venetian can also work for clients who need a deeper, more smoky result. …If my client is fair but wants a warm, golden glow without bringing out redness? Reach for Tuscan Rapid, which is perfect for clients who want a radiant tan without enhancing redness. It provides a gentle, warm glow ideal for Fitzpatrick skin types 1 and 2 when rinsed at the 1-hour mark. For those closer to Fitzpatrick 2+, a slightly extended rinse time achieves a deeper color. …If my client has reactive or sensitive skin and avoids heavy products? Choose Clear. As Norvell’s bronzer-free formula, Clear eliminates the risk of bronzer transfer onto clothing, dresses, or bedding. While all Norvell solutions are non-comedogenic, paraben-free, and sulfate-free for delicate skin barriers, Clear is the go-to choice when discretion and minimal cosmetic residue matter most. Each scenario in this Norvell solution guide helps you make faster, more confident choices in the treatment. After all, when the right product meets the right client, the results speak for themselves Ready to Build Your Perfect Tanning Kit? Now that you know how each Norvell solution performs, selecting the right formula becomes a confident, intentional choice. Venetian, Dark, and Tuscan each bring something different to your service menu, and understanding these differences puts you in full control of the result. We’re ready to support professionals who want reliable outcomes and trusted formulas. Start building a kit that reflects your expertise with the help of our Norvell solution guide. Shop the Venetian Collection Shop the Dark Collection Shop the Tuscan Collection Norvell Solution Guide FAQs What’s the difference between Norvell Venetian vs. Cosmo? Norvell Venetian uses a cool violet undertone (VIO-7™) to neutralize orange and yellow tones, creating a deep, Mediterranean-style bronze. Cosmo, which is a blend of our Dark and Venetian formulas, delivers a warm, medium-depth tan. It is uniquely versatile and recommended for all Fitzpatrick skin types (1-6), thanks to its balanced bronzer that suits a wide range of undertones for consistent results. How do I decide between Norvell Venetian vs. Dark? Venetian is best when you want a rich bronze with cool balance, while Dark delivers the deepest brown tone with warmth. If your client wants a classic sun-kissed result, go with Dark. If they want to avoid warmth altogether or have yellow undertones, Venetian offers more control. Which Norvell solution is best for me as a mobile spray tan artist? Venetian is often the most versatile Norvell solution for mobile services because of its broad compatibility across skin tones and its anti-orange results. For clients seeking bolder color, Dark is a strong second option. Tuscan works best for those looking for a subtle, sun-kissed glow, so it’s smart to keep all three in your kit. Where can I view a complete Norvell spray tan color chart? The most accurate Norvell spray tan color chart is available through Norvell’s professional colorology chart and other training materials. It shows undertone ranges, color depth, and formula characteristics across all solutions, including Venetian, Dark, Tuscan, and others in the pro lineup. Related Posts How to Choose a Spray Tan Machine: The Ultimate Buying Guide for Professionals Learn More How to Start a Thriving Spray Tan Business in 90 Days Learn More Your Guide to Spray Tan Marketing: Attracting, Converting, and Retaining Loyal Clients Learn More
Learn moreHow to Choose a Professional Spray Tan Solution for Artists and Salons
Table of Contents Norvell Core Values Norvell Standard vs. Common Formulations The Norvell Timeline Real Results from Real Professionals Why Industry Leaders Choose Norvell FAQs The Norvell Difference: What Makes a Premium Professional Spray Tan Solution Choosing a premium professional spray tan solution is one of the most important decisions you'll make as a spray tan artist. Norvell has helped shape the sunless tanning industry from the ground up, and we've spent over four decades perfecting what professionals need to succeed. Below, we've crafted a guide to help you understand what it takes to get consistent results, happy clients, and the perfect products in your tanning salon. Let's get started. Norvell Core Values: A Commitment to Color, Artistry, and Excellence At Norvell, professionalism is about upholding a higher standard in every part of your business. We've built that standard on three foundational commitments: color, artistry, and excellence. Color is where the client experience begins. We develop our solutions to deliver rich, customizable results that adapt to every skin type, tone, and desired outcome. Using the Norvell method, you'll have full control over how color develops, ensuring a flawless, airbrushed tan that looks as natural as it feels. Artistry is what sets professionals apart. Every spray tan artist brings their own creative eye and technical skill to the booth. At Norvell, we help sharpen that talent through advanced training, award-winning product innovation, and the experience of millions of successful applications each year. Finally, excellence is what drives long-term growth. From pricing models to marketing support, we offer more than just products: we provide the business tools that help artists turn their services into sustainable success. These pillars aren't just values. They're the standard we've built since the beginning, and the reason professionals around the world choose Norvell every day. The Norvell Standard vs. Common Formulations A quality professional spray tan solution goes far beyond surface claims. Real results come from proven innovation, superior ingredients, and trusted support. The table below breaks down how Norvell stacks up against common industry formulations in the areas that matter most to professional artists: Feature The Norvell Standard Common Industry Formulations Undertone Technology Pioneered Violet Undertone Technology (VIO-7™) in 2012. Our proprietary, multi-tonal blends are designed to mimic a natural, "just off the beach" tan, eliminating the orange hue. Often rely on a single, heavy cosmetic bronzer that can appear unnatural or orange. Ingredient Quality & Formulation A True Manufacturer. All products are developed in our Ohio facility, from R&D to final shipping. Formulated with the belief that "healthy skin tans best," using cosmetic-grade, vegan, and paraben-free ingredients for a natural-looking fade. May rely on third-party labs or white-label formulas. Professional Support Passionate About the Handheld Artist. Support is backed by Norvell University, the industry's first and #1 training program, trusted by over 15,000 certified artists worldwide. Support is often limited to a standard customer service line, lacking a deep understanding of the artist's business needs. Innovation & History Founded in 1983, Pioneering Sunless in 2000. A legacy of industry firsts, including the M1000 spray gun and the first Rapid Spray Tan Solution. Part of INNOVÉ BEAUTY & WELLNESS, fusing beauty, science, and technology. Many brands are newer to the market, following trends rather than setting them with decades of R&D. All of this is what sets Norvell apart. We don't follow trends; rather, we create them. And every detail of our professional spray tan solutions reflects the experience and insight of the team that built the category from the ground up. A Legacy of Innovation: The Norvell Timeline Decades of research, first-to-market innovation, and a deep understanding of the artist's craft have positioned Norvell as a trusted professional spray tan solution in the industry. This timeline highlights the key milestones that built the foundation for our continued leadership in sunless tanning. The Norvell Innovation Timeline: 1983: Norvell is founded by Rick Norvell in Nashville, TN, with Norvell Skincare Solutions and its first product, Body Drench Lotion 2000: Norvell expands into Sunless Spray Tanning, scaling the category and setting the tone for a new industry 2007: Launch of the Norvell M1000 Spray Gun, raising the bar for handheld equipment performance 2009: Norvell University is founded as the industry's first certified spray tan training program 2009: The Norvell Arena professional backdrop is also introduced 2012: Launch of the iconic Venetian Solution with VIO-7™ technology, designed to neutralize orange undertones and deliver flawless, beach-ready color 2014: Introduction of Norvell's Competition Solution, developed for precision and performance under pressure 2016: Norvell becomes part of INNOVÉ (formerly Sunless Inc), joining a portfolio dedicated to beauty, science, and technology; Launch of the first Rapid Spray Tan Solution in an industry-first Everfresh box 2018: Norvell is named the #1 professional spray tan brand, based on use by certified spray technicians and industry recognition 2020: Norvell launches the Oasis Spray Gun, redefining mobile tanning convenience and control 2024: Debut of Tuscan Plus Solution, a one-of-a-kind color innovation engineered for depth, richness, and lasting impact See the Difference in Action: Real Results from Real Professionals A premium professional spray tan solution performs beautifully in real studios, on real clients, and in the hands of real professionals. Norvell-certified artists around the world trust our formulas to deliver consistent, natural-looking color that truly develops client loyalty. If you're deciding how to choose a spray tan solution, there's no better proof than seeing it in action. [Placeholder for UGC video gallery] Why Industry Leaders Choose Norvell Time and Time Again Since 1983, our team has led the innovation, education, and quality standards that define what makes a premium professional spray tan solution. Norvell University is the industry's first and most trusted spray tan certification program, training more professionals than any other brand in the world. With more than 15,00 certified technicians across 30 countries, we've created a global network of experts who spray with confidence, consistency, and a commitment to excellence. Our refusal to cut corners on ingredients is what truly separates Norvell from common spray tan brands. We develop every formula in-house at our Ohio facility, using vegan, paraben-free, and cosmetic-grade components that support healthy skin and a flawless fade. After all, we believe that healthy skin tans best, and we engineer our products with that principle at their core. From the original launch of sunless tanning as a category to the development of the first violet undertone technology, Norvell has shaped the expectations of both artists and clients around the world. This is why the industry's top artists continue to choose Norvell. Take the Next Step for Your Business With Our Trusted Professional Spray Tan Solutions You've seen what sets Norvell apart, and why a premium professional spray tan solution starts with choosing a brand that backs your craft, your clients, and your long-term success. Whether you're just getting started or ready to upgrade your offerings, we make it easy to take the next step. Ready to see the Norvell difference yourself? Explore our best-selling solutions. Professional Tanning Solution FAQs What is the shelf life of a premium professional spray tan solution? While most unopened solutions have a shelf life of at least 10 months, we recommend using them within 6 months once opened for optimal results. For the most accurate guidance, always refer to the "Best By Date" printed on the bottom of your bottle. To maintain maximum color performance and DHA stability, store your solution in a cool, dark place and avoid extreme temperatures. Can I use Norvell spray tan solution with any spray tan machine? Yes, Norvell solutions are compatible with most HVLP and airbrush spray tan machines. However, for optimal results, we recommend using Norvell equipment, such as the M1000 or Oasis Spray Gun, which are specifically designed to pair perfectly with our formulas. How do I know which Norvell spray tan solution is right for my clients? We've designed each Norvell solution for specific skin tones, undertones, and development preferences. For example, Norvell Venetian and Tuscan Plus create different results based on their unique undertone. Venetian is formulated with violet undertones to neutralize orange and create a rich, Mediterranean-brown tan. Tuscan Plus is uniquely designed with caramel brown and subtle rose undertones, which produce a beautiful, naturally sun-kissed tan with a hint of rosy warmth. Explore our Colorology Chart or consult Norvell University training for expert guidance. What ingredients should I look for in a professional solution? Beyond standard clean beauty claims like being vegan and paraben-free, a truly premium professional solution is defined by its core active ingredients. Erythrulose is a premium ingredient that works in synergy with DHA to perfect the tan. Because Erythrulose is a more expensive ingredient, some brands omit it to cut costs. However, this often comes at the expense of the tan's longevity and natural appearance. At Norvell, we formulate with Erythrulose because we believe a superior, longer-lasting, and more hydrating tan is the professional standard. Do Norvell products meet clean beauty or ingredient-safety standards? Absolutely! Norvell solutions are formulated with cosmetic-grade, vegan, paraben-free ingredients. They are also non-comedogenic and nut allergy-safe. Related Posts How to Choose a Spray Tan Machine: The Ultimate Buying Guide for Professionals Learn More How to Start a Thriving Spray Tan Business in 90 Days Learn More Professional Spray Tan Pre & Post Care Essentials Learn More
Learn moreYour Guide to Spray Tan Marketing: Attracting, Converting, and Retaining Loyal Clients
Table of Contents Stage 1: Attraction Stage 2: Conversion Stage 3: The Experience Stage 4: Retention Frequently Asked Questions From Great Artist to Smart Marketer Running a spray tan business takes more than skill with a spray gun. You can deliver flawless results, but without strong spray tan marketing, your books will stay empty. Thankfully, understanding this unique type of marketing is easy with the help of Norvell experts. Below, we've created the ultimate Client Lifecycle Marketing Plan: a proven framework to attract new clients, convert them into appointments, and retain them for lasting loyalty. With Norvell as your partner, you gain strategies that grow your business and position you as the go-to artist in your market. Stage 1: Attraction – Getting Your First Wave of Clients The first challenge in spray tan marketing is getting noticed. Attraction is about building visibility, sparking curiosity, and positioning your business where potential clients are already looking. With the right strategies in place, you can create awareness that leads to piqued interests and a stronger presence in your local market. Here's how you can do that most effectively. Building Your Digital Storefront: Website & Social Media Essentials Your website and social media profiles act as your portfolio, shaping first impressions before a client ever books. A polished website with service details, pricing, and an easy booking link builds trust instantly. Since spray tanning is an intimate service, add a 'Meet the Artist' section to introduce yourself and your passion. Showcase your knowledge with educational content, like video responding to FAQs to position yourself as an expert to would be clients. When social media profiles are full of result photos, transformations, testimonials, and even behind-the-scenes content you showcase who you are as a spray tan artist. Local SEO Basics: Getting Found on Google Maps Local search drives many new bookings, and Google Maps is where clients start. By creating a complete Google Business Profile with photos, hours, and reviews, you will improve your company's visibility tenfold. Adding location-based keywords to your site will also increase the chances of discovering and boosting your spray tan advertising efforts. Initial Buzz: Leveraging Friends, Family, and Local Partnerships Your first wave of marketing often comes from the people already in your circle, and that's perfectly fine! It can be a great idea to offer discounted or modeled sessions to friends and family, as this can help you build a starter profile. Partnering with local businesses like salons, gyms, or bridal shops also introduces you to audiences who already value beauty services. These grassroots tactics create authentic connections that support long-term spray tan marketing success. Stage 2: Conversion – Turning Interest into Appointments Attraction builds awareness, but conversion turns that attention into paying clients. This stage of spray tan marketing focuses on creating compelling reasons to book and removing barriers that may slow the process. Here's how we suggest turning that initial spark of interest into a full-on booked appointment. Creating Your Irresistible Offer: New Client Specials & Packages A strong introductory offer gives potential clients a reason to try your services now instead of waiting. New client specials, bundle deals, or seasonal promotions add urgency while showcasing the value of your work. These offers can also set the stage for repeat visits when paired with future packaging pricing. Here's a pro tip from our educators: Don't just bundle tans; bundle the experience. Try offering a package of three spray tans that includes a free trial-size aftercare product, like a tan extender. This encourages client loyalty, proves the amazing results of your retail line, and teaches them how to properly maintain their tan. Effective spray tan advertising highlights these deals clearly and positions them as limited opportunities worth taking. Instead of running a generic sale, create timely offers around local events where people want to look their best. Think Homecoming & Prom Glow Packages, Holiday Party Prep, or a special for New Year's Eve. Tying your spray tan advertising to specific moments gives clients a compelling reason to book now. Show, Don't Tell: Building a Stunning Portfolio on Instagram Clients want proof that your spray tans look natural, consistent, and professional. A well-curated Instagram profile with before-and-after photos builds that credibility instantly. Highlighting real clients rather than stock images creates trust and makes your artistry relatable. Strong visual storytelling turns your feed into a conversion tool that supports spray tan advertising ideas. Making It Easy to Book: Online Scheduling & Clear CTAs Even the best offer falls flat if booking feels complicated. Online scheduling systems should allow clients to choose services and times without back-and-forth messages. Adding visible "Book Now" buttons and simple instructions keeps the process direct and frustration-free. Stage 3: The Experience – Creating a Client for Life A flawless spray tan is only part of what keeps clients returning. The overall experience is what shapes how they remember your business and whether or not they recommend you to others. This stage of spray tan marketing focuses on personalization, education, and memorable details that turn a first appointment into lasting customer loyalty. The Perfect First Appointment: Consultation & Customization Every client arrives with different goals and skin tones, which makes consultations essential. Asking the right questions about undertones, event timing, and personal preferences shows professionalism and builds confidence. Additionally, customizing the spray tan solution with the right shade and formula prevents the "orange" look that clients have nightmares about. By treating each appointment as unique, you position yourself as the expert they can rely on for consistent results. Educating on Aftercare (and a Chance to Upsell Retail Products) Client education is one of the most effective spray tan marketing techniques because it directly impacts satisfaction and retention. Explaining proper aftercare – such as when to shower, which lotions to use, and what to avoid – helps clients maintain their glow longer. Offering retail products like Norvell self-tanning mousses or tan-extending lotions gives your clients a feeling of convenience, all while boosting revenue. The Small Touches That Create a "Wow" Experience Clients will always remember the details that make them feel valued. Simple touches such as providing disposable wipes, adding a refreshing scent in the room, or offering unique drinks and snacks before and after tanning can truly elevate your service. These thoughtful extras strengthen loyalty and encourage positive reviews that double as spray tan advertising. After all, a client who feels truly cared for will not only return, but also refer others who want the same premium experience. Stage 4: Retention – Keeping Your Calendar Full While garnering new clientele is critical, retention truly defines long-term growth and success. This stage of spray tan marketing is all about building lasting relationships that keep clients returning and spreading the word. With consistent communication, loyalty rewards, and powerful social testimonials, you can transform casual visits into steady business. Let's examine how. Stay Top-of-Mind: Simple Email & SMS Marketing Regular communication ensures your clients remember you when they need their next tan. Short text reminders, seasonal specials, and aftercare tips sent by email or text add value without overwhelming. Tools like automated scheduling make it easy to reach your entire client base with consistent messages. By staying visible in their inbox or phone, you keep your brand top-of-mind and encourage repeat bookings. Building Loyalty: Referral Programs & VIP Tiers Structured loyalty programs encourage clients to keep coming back while sharing your services with friends. Think of it like our own commitment to you. For example, in the Norvell Tanning Rewards Program, we reward professional artists with points based on their spending, which can be redeemed for exclusive perks. You can create a similar system for your clients, turning their loyalty into a growth engine for your business. Even something as simple as a stamp card offering your client a free or discounted session after a certain number of visits can increase client commitment. Overall, these spray tan advertising strategies deepen relationships and turn satisfied clients into long-term supporters. The Power of Reviews: How to Ask for and Leverage Testimonials Finally, having positive reviews online builds trust and influences new clients. The best time to request a review is right after a client expresses satisfaction, while the experience feels fresh. You can offer discounts for those who leave reviews, too. Offering a direct link to your Google or Yelp profile makes the process fast and simple. Then, once collected, these testimonials can double as marketing material for your website or socials. Your Next Steps With Norvell Your growth as a spray tan professional does not stop here. Norvell offers the tools, training, and professional equipment to help you put this spray tan marketing plan into action and elevate your business exponentially. Explore our How to Start a Spray Tan Business blog for step-by-step guidance, or advance your skills through Norvell University training classes. No matter what resources you need to support your spray tan company, with Norvell as your partner, you'll get what you require for lasting success. Spray Tan Marketing FAQs Learn more about how to get more spray tan clients through our frequently asked questions below. How much should I budget for spray tan advertising each month? Your budget depends on business size and goals, but many artists start with $100-$300 per month for local ads. This can cover Facebook and Instagram promotions targeting clients in your area. Remember: even small budgets can generate results if your messaging highlights irresistible offers and clear booking links. What are the best spray tan advertising ideas for the bridal season? Bridal season is one of the busiest times for growing your client base. Advertising ideas may include partnering with bridal boutiques, offering group packages for wedding parties, and running limited-time "bridal glow" specials. How do I get more spray tan clients during slow months? Slow months are an opportunity to run tanning salon specials that attract new traffic. Off-season offers like loyalty discounts, flash sales, or bundled retail products can help fill your calendar. Pairing these promotions with consistent email and SMS marketing keeps your business top-of-mind year-round. What role do photos and branding play in spray tan marketing? Strong visuals build trust and set you apart from competitors. Branded photoshoots, consistent color palettes, and client before-and-afters create a recognizable style that makes your business memorable. How soon should I ask new clients for referrals? Referrals work best once a client has returned at least once and trusts your service. At that point, offering small rewards for sending friends your way can spark steady growth. Combining referral perks with VIP programs makes getting more spray tan clients easier through word-of-mouth. Related Posts How to Choose a Spray Tan Machine: The Ultimate Buying Guide for Professionals Learn More How to Start a Thriving Spray Tan Business in 90 Days Learn More Professional Spray Tan Pre & Post Care Essentials Learn More
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