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ADVANCED COLOR THEORY
BEHIND VIO-7™ TECHNOLOGY

Formulated using the similar technology found in professional-quality shampoos to neutralize brassiness, Dancing with the Stars Sunless Collection with Vio-7 utilizes a unique blend of bronzer pigments designed to counter unwanted orange undertones.

VIO-7 Color Theory: Colors positioned opposite each other on the color wheel are known as complementary colors. When these ‘opposing’ colors are mixed, a new tone is formed. As such, a beautiful cool brown tone is formed when Vio-7 is blended with orange/yellow, resulting in a flawless tan.

#TanDWTS

We've got our first winner from Emma Slater's weekly dance contest 🙂 Congrats to Tanaya Leigh! Send us a DM here so we can help coordinate your prizes.

Stay tuned you guys - there will be another contest this week, but tonight there's voting. Let's go #TeamShadSquad 🙌🏼

Emma Slater
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11 hours ago